Sydney is a crowded auction. A sloppy build can burn a day’s budget before lunch, whether you sell out of a North Sydney tower or work the Shire out of a ute. We run your Google Ads for a flat $750+GST per month, never a slice of what you spend, and the ad account is registered to you from day 1. An Adelaide plumbing client of ours moved from 13 to 41 new Google enquiries a month, hitting 41 by month 4, after 5 agencies in 10 years. Whoever picks up your call is the Google Partner working inside the account.
Nobody in Sydney sacks their paid-search agency over an ugly dashboard. They leave when the enquiries dry up. Every month the same deck arrives: impressions, click-through rate, a list of “optimisations” nobody can explain, and nowhere in it the only figure that pays wages, which is how many people actually got in touch.
Impression shareClick-through rateAverage position“Optimisations” made
Pages of it, and none of it answers the question you actually asked: did anyone get in touch?
The number that pays
Tracked enquiries
One line, counted properly: someone rang you, sent the form, or tapped your number on their phone.
What we run
Google Ads management, from the search to the enquiry
Google Ads is a chain of 4 links: the keyword, the ad, the page the click lands on and the tracking that proves what happened next. We build and manage all 4. Google Ads is the platform, PPC is the pay-per-click model it charges on, and AdWords was the name before the rename, so a Sydney business shopping for any of the 3 is shopping for this.
Search campaigns
Someone in Parramatta, Chatswood or the CBD types the exact thing you sell, and your ad is the first answer they read. Ad groups stay tightly themed around real searches, never a broad net that spends the budget on browsers.
Shopping & Performance Max
Product and retail businesses get Shopping and Performance Max working on buyers who are already at the checkout stage of their thinking. An ecommerce account we manage returned 3.01x ROAS across 30 days.
Landing pages & tracking
Every service you advertise gets its own page, written to answer the search that produced the click, with tracking wired to count calls, forms and phone-link taps. The roof-replacement page for a South Australian roofing account we manage converts at 31.13%.
Most of the gap between a profitable account and a wasteful one is settled before a single ad runs. These are the parts we refuse to get wrong.
A flat $750+GST, not a percentage
The fee is $750+GST a month and it does not move when your budget does. Percentage pricing pays an agency to talk you into spending more. This pays us to get more enquiries out of what you already spend.
You own the ad account
The Google Ads account is registered to your business from day 1. If we ever part ways, the account, the data and the full history go with you.
One Google Partner on the tools
Chris Lourenco builds and runs the account personally. Not a pod, not a rotating junior, not a night shift on the other side of the world.
We count enquiries
A conversion here means a tracked enquiry: a call, a form submission or a phone-link tap. Impressions and clicks are inputs, not results.
Geography built for a huge metro
Sydney runs from the Northern Beaches to Campbelltown and almost nobody serves all of it profitably. The budget goes to the suburbs you actually want work from.
No lock-in, ever
Month to month, cancel whenever you like. We earn next month with this month, not with a contract you cannot get out of.
Numbers from live accounts
3 accounts, 3 very different jobs
13 → 41
Adam Plumbing & Gas, an Adelaide plumbing client: new Google enquiries a month climbed from 13 to 41, hitting 41 by month 4, after 5 agencies across 10 years.
31.13%
A South Australian roofing account we manage: the roof-replacement landing page converts at 31.13%, at $75.79 per enquiry.
3.01x
Headskinz, an ecommerce account we manage: 3.01x ROAS (301% return on ad spend) over a 30 day window.
Here is the dashboard those roofing numbers came off
A South Australian roofing account we manage, covering October 2025 to July 2026, at roughly $230 a day in ad spend. The client’s name is blanked out. The figures are exactly as the account reports them. It was built and is still run by one Google Partner, which is the same arrangement you’d get.
Roof replacement and gutter replacement, both holding above 30%, at $75.79 and $55.31 per enquiry. A conversion here is a tracked enquiry (a call, a form or a phone-link tap), never a booked job or a sale.
The other kind of complaint
A client emailed and asked us to pause the ads
The campaigns had not stopped working. They were working faster than the team could answer the phone:
A genuine client email, with the sender details removed.
Side by side
Us against the usual arrangement
What changes your result is the model sitting behind the ads, not only the ads.
The usual arrangementPPC Agency SydneyHow we work
Pricing
Usual arrangement: A cut of every dollar you spend
Pricing
PPC Agency Sydney: $750+GST a month, flat, whatever you spend
Hands on it
Usual arrangement: A rotating pod, often offshore
Hands on it
PPC Agency Sydney: One Google Partner on the account, start to finish
Ownership
Usual arrangement: The agency’s name on the ad account
Ownership
PPC Agency Sydney: Registered to your business, and it stays yours
PPC Agency Sydney: Tracked enquiries: calls, form submissions, phone-link taps
Commitment
Usual arrangement: A minimum term you sign up front
Commitment
PPC Agency Sydney: Month to month, walk away whenever you want
Who sees it
Usual arrangement: Left on the default, so interest counts as location
Who sees it
PPC Agency Sydney: Presence only, so you pay for people actually in Sydney
Getting started
Usual arrangement: A setup fee, commonly $600+GST or more
Getting started
PPC Agency Sydney: $0 setup, with settings, tracking and analytics done
Where clicks land
Usual arrangement: $500+GST a page, when they build one at all
Where clicks land
PPC Agency Sydney: Free, 1 landing page for every service you advertise
Not sure Google Ads is worth it in Sydney?
Ask for a free review of your account and your market. You will get a straight answer on whether Google Ads suits your business, including if the answer is no. Nothing to sign.
Chris has blown me away by his knowledge of Google ads. Within the first day of launching my ads i received a client. Don't know how he does it but he delivers. His prompt and efficient work ethic is above and beyond my expectations I would not hesitate to get him on your side and watch your traffic flow in. Thank you Chris
jason mildwaters
We've recently switched over from another marketing agency to Chris and I've been nothing but impressed. He's onto everything straight away. He's redone all of our site for us and is very proactive. I couldn't recommend Chris and his team higher.
Travis Dunn
Knowledgable, intelligent, talented and gets results. Chris took the time to truly understand our business and brand profile, and has embarked on a continuous journey to lift our performance through google. We are very appreciative of his dedication and his ability to increase traffic and generate leads from our website. We recommend him and thank him for his awesome service.
John Filosoglou
Chris helped us with our website redesign and Google Ads. He was awesome from day one and got everything up and running so quickly. We are both thrilled with how everything has come together and would recommend Chris in a heartbeat to anyone and everyone
Alexandra Ford
Chris is the Google Guru! His knowledge in this area, coupled with his intent on understanding your business objectives, really makes for successful results. He is knowledgeable, authentic and trustworthy, and I can't recommend him and his services strongly enough. His divine French accent is the cherry on top
Maryanne Noon
I contacted Chris seeking help with my SEO website design and Google Ads. Chris is an expert in his field and has a wealth and generosity of knowledge. His dedication towards helping me improve my business, together with his professionalism and responsiveness makes him an absolute pleasure to work with. I would certainly recommend his services to anyone. Cheers for all your support Chris!!
Jason Towse
Who this suits
The Sydney businesses Google Ads works best for
Trades & home services
Plumbers, electricians, roofers, air conditioning and the strata and maintenance work that keeps them going. An Adelaide plumbing client we manage climbed from 13 to 41 new Google enquiries a month.
Ecommerce & retail
Product businesses using Shopping and Performance Max to hold their own against national retailers. An ecommerce account we manage returned 3.01x ROAS across 30 days.
Professional & local services
Clinics, studios, firms and consultants where a single enquiry is worth real money, so each one gets tracked back to the keyword that produced it.
The fee
$750+GST a month, flat, whatever you spend
Setup is $0, and that covers account settings, conversion tracking and analytics, plus a free landing page for each service you advertise. Your media budget is separate and goes straight to Google inside an account registered to you. Most businesses start from around $1,500/mo in ad spend.
For the full breakdown, the Sydney Google Ads cost guide sets out management against media spend, and what each dollar is actually paying for at Sydney click prices.
Your services, and the parts of Sydney you want them in. You get a free look through your account and your market, and an honest answer on whether Google Ads suits your business.
2
It gets built and managed
Campaigns, a free landing page per service, tracking and analytics, all handled for a flat $750+GST a month with nothing to lock into.
3
The enquiries start arriving
Calls, form submissions and phone-link taps, counted and reported to you, inside an ad account registered to your business.
Frequently asked questions
What does a Google Ads agency actually do day to day?
Everything that sits between the search and the enquiry. Which keywords you bid on, what the ad says, where the click lands, what you pay for it, and whether the enquiry was recorded at all. As a PPC agency Sydney owners can question line by line, we run the whole chain and report on tracked enquiries instead of clicks.
How do I choose a Google Ads agency in Sydney?
Ask 3 questions: who touches the account, how the fee is worked out, and what gets counted as a result. Here, Chris Lourenco is the only person in your account, the fee is a flat $750+GST a month rather than a slice of your budget, and a result means a tracked enquiry. He is a Google Partner with 8 years, 200+ campaigns and $3M+ in managed ad spend behind him, and paid search is the only service this Sydney Google Ads agency sells.
Google Ads, PPC, AdWords: what is the difference?
Very little in practice. Google Ads is the platform the campaigns run on. PPC (pay-per-click) is the model it charges on, where you pay only when somebody clicks. AdWords was its name until Google changed it. So whether you are searching for a google ads agency sydney, an adwords agency sydney or a ppc advertising agency sydney, you are describing the same work.
Who do I actually deal with?
Chris Lourenco, every time. No account manager relaying messages, no junior practising on your budget, no offshore desk. The person who builds your campaigns is the person who picks up the phone.
Ask us whether Google Ads is worth the spend for your Sydney business
Tell us what you sell and which parts of Sydney you want the work from. You get a free look through your account and the auction you are bidding into, then a straight answer on whether Google Ads stacks up. If it does not, we will say so.
