PPC Management Cost in Sydney, Line by Line
Most Sydney AdWords quotes arrive as one blurred number, which is exactly how a fee gets hidden inside a media budget. Ours comes apart into 2 lines you can read separately. Line 1 is management, the work of building and running the account: $750+GST per month, flat, regardless of what you spend. Line 2 is the ad spend itself, billed by Google, and businesses here usually begin from around $1,500/mo. The price of a click is the one thing we refuse to guess at, so we read it live from Google’s planner against your own keywords before you commit a dollar.
Line 1: $750+GST a month, and it never moves
Plenty of Sydney agencies bill a percentage of ad spend. Think about what that arrangement rewards: the more of your money leaves the account, the more of it lands in theirs. A flat $750+GST per month kills that incentive on day one. The fee buys the campaign build, the week-to-week optimisation, a free landing page for every service you advertise, and the conversion tracking that shows which clicks produced a phone call or a form submission. Setup is $0, with account settings, tracking and analytics already inside the number.
Line 2: ad spend, billed to an account with your name on it
This money never passes through us. Google invoices your card, out of an ad account registered to your business, and around $1,500/mo is the level most operators start at before scaling once the enquiry numbers justify it. The ownership detail matters more than it sounds. Years of click history, conversion data and machine learning live inside that account. Because it is yours, walking away from us costs you nothing but a password change, which is a harder promise to make when the agency holds the keys.
The number nobody can quote you from memory
There is no such thing as the Sydney click price. An electrician chasing work around Penrith and an insolvency firm bidding in the CBD are buying in completely different auctions, and both prices shift with whoever else turns up to bid that month. Any agency that opens with a confident dollar figure has invented it. We open Google’s planner in front of you instead, on your keywords, in the suburbs you actually serve, and the budget gets built on that live reading. Same rule for a fixed “cost per lead” pitched before anyone has looked at your search terms: it is a sales number, not a forecast.
Where the 2 lines meet
Assemble it and the arithmetic is dull, which is the point: $1,500/mo of spend divided by a live-quoted click price gives you a click count you can plan around. The interesting variable is what share of those clicks turn into an enquiry, and that is decided by the landing page they hit and how tightly the campaign is geo-targeted, not by the budget. On a South Australian roofing account we manage, running at roughly $230 a day, the roof-replacement campaign converts at 31.13% for $75.79 per enquiry and the gutter-replacement campaign at 30.00% for $55.31. Read “conversion” strictly here: a tracked call, a form submission or a tap on a phone link. Not a won job, and not revenue.
The itemised version lives on the PPC management pricing page, or you can ask for a free review of your account and your Sydney keywords.
Frequently asked questions
What does a Google Ads agency in Sydney charge per month?
Why won't you tell me the cost per click in Sydney upfront?
So the ad budget is separate from your fee?
See the real numbers for your Sydney keywords
Tell us what you sell and which parts of Sydney you want the work from. You get a free look through your account and the auction you are bidding into, then a straight answer on whether paid search stacks up. If it does not, we will say so.
Rather pick your own time? Book a free 15-minute Google Ads audit.