Few auctions in the country are as crowded as Sydney’s, and a sloppy account gets found out here faster than anywhere else. So we take the whole thing on. The platform a lot of people still call AdWords, rebuilt from the ground up, adjusted week by week, pointed at a page written for the search rather than a homepage, with conversion tracking that actually fires. One flat $750+GST per month, never a percentage of your budget. As a Sydney Google Ads agency we run Search, Shopping and Performance Max, and the number we report on is enquiries: a call, a form submission or a phone-link tap. Clicks are traffic. Enquiries are the job.
Somebody in the CBD, out at Parramatta or up on the Northern Beaches types the exact thing you sell, and a very short list of businesses gets the call. Search is how you get onto that list today rather than in 6 months. Sharp keyword-to-ad relevance, backed by a Google Business Profile that looks alive, regularly outperforms far bigger names on local paid terms, so we build narrow and deliberate instead of wide and hopeful.
Products sell when the picture, the price and the buyer show up in the same moment, which is what Shopping and Performance Max are built for. An ecommerce account we manage returned 3.01x ROAS, a 301% return on ad spend, across a 30-day window.
Winning the click is the cheap half. The page decides whether it turns into anything, so we build one for every service you advertise and track what happens after the visit. For a South Australian roofing account we manage, the roof-replacement page converted at 31.13% and enquiries came in at $75.79, because that page answered one question instead of listing everything the business does.
Geography before anything else. Sydney sprawls, and the far edges of it have very little to do with each other. Paying for clicks from suburbs you would never quote in is the quickest way to make a budget look ineffective, so we pin the campaigns to the areas your buyers genuinely sit in and switch the rest off.
Click costs get quoted live, not promised. What a click costs moves with the trade, the wording of the search and whoever decided to bid harder this week. We pull the current figures for your own keywords at the free review, rather than waving a flattering number around to win the work.
An enquiry means someone contacted you. On a South Australian roofing account we manage, spending roughly $230 a day, gutter-replacement enquiries came in at $55.31 on a 30.00% conversion rate and roof-replacement enquiries at $75.79 on 31.13%, between October 2025 and July 2026. A conversion there is a call or a form, never a click that looked promising.
Tell us what you sell and which parts of Sydney you want the work from. You get a free look through your account and the auction you are bidding into, then a straight answer on whether paid search stacks up. If it does not, we will say so.
Rather pick your own time? Book a free 15-minute Google Ads audit.